Possible Futures for Advertising/Design in a Degrowth World

Maximilian Mauracher
Designer, strategist and consultant

The role of design (and advertising) in capitalism has been thoroughly investigated by writer Ruben Pater. Looking ahead, how do we transform the industry to support a thriving future, in practice? While green shoots of change are surfacing, we need a collective vision that respects the needs of our planet and a fast-changing world. In this workshop, we will take a look into such a future and how the advertising and design industry can be a catalyst for regeneration, equity, and planetary well-being.